Hi
We recently received a request from a Finnish company involved in the fishing industry, asking us to take part in a reciprocol link exchange.
For those of you not in the know, a link exchange is when two websites or blogs exchange a link to each others website or blog. The idea being that search engines recognise these links and give you a better listing position.
The reality is that that's how it used to be. These days, you need more than a few abstract links. For a start, any links should be topic related (not too many big fish stories here!) and if you both link to each other, whilst your link may bring you to the attention od search engines, it won't give you much advantage.
One way links from topic related sites are much more important because then that link establishes you as the authority on the subject.
Sorry chaps!
If you'd like to read more about the perils of linking, then read this article, bizarely enough involving a Halibut lodge in Canada. You can't say we're not well travelled.
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