Harry Potter and the Triangle of Relevancy - Part 2

Harry Potter and the Triangle of Relevancy – part 2

O.K so we had a little fun with a recent email alert whose subject line was 'Triangle of Relevancy', over on another Blog, but the truth is actually quite helpful, especially if you're running a adwords campaign (also known as pay-per-click).

If you type Triangle of Relevancy into Google, you get a whole host of different article links (who knows, maybe this will become one of them?) and whilst I can't claim to have read them all – a bit like the Harry Potter books (i'm still waiting for my birthday to get 'The Deathly Hallows')...

...You see how seemlessly I just integrated the subject of my last post with this update – actually I was dared to include Harry Potter in this article and for it still to make sense!...

...whilst I can't claim to have read them all... what does become quickly apparent is that this is another of those common sense approaches to SEO that Google just loves and if Google loves it, then it's good enough for me.

“The “Triangle of Relevancy” is used to describe the relationship between the text in a landing page, a sponsored advertisement and the keyword or phrase that’s entered into a search engine. Google places a premium on relevancy as it endeavors to ensure visitors have a positive experience by getting search results relevant to their search terms”

Well said – I couldn't have put it better myself.

Basically, what authors (authors not auror's) are getting at is that if you have an advert promoting chopping boards, then be specific. Include chopping boards in your PPC advert and let that advert link to the chopping board page.

If you haven't an advert running, the optimise your Chopping Board page's Title and Description tags. Don't forget to update your sitemap.htm and Google Site Map.

You'll score highly with Google for being relevant and hopefully you should score highly with your visitors as you're presenting them with the very thing they searched for in the first place.

Surely there's a catch? I hear you ask. Well just like a good game of Quidditch can turn just on the capture of a snitch, so can your relevancy scoring. Not quite as dramatic but noticed all the same is the amount of time visitors spend on your site once they follow the link.

Google (reportedly) also takes this figure into consideration and will use it to determine the best search returns on subsequent searches.

Other suggestions from those more learned than I include using sub-domains e.g www.chopping_board.domain.co.uk as another way of increasing relevancy for that old triangle model.

Certainly, I've had some success with sub folders e.g www.domain.co.uk/chopping_board as part of the link relevancy but I think you must use caution here. If you use this sub domain route, it could get confusing with duplicate content issues or is you use the sub-folder to then do a re-direct to your main site, that will also cost you house points.

In conclusion then,

“The "Triangle of Relevancy” is the most important aspect of a successful search engine marketing strategy. Google is very careful to ensure their visitors have a positive experience with their search engine so they reward the more relevant advertisers with a higher position in the search results and their AdWords ad placing. Both the landing pages and the AdWords ads should focus on specific keywords or phrases for maximum relevancy.”

Well said!

Anyone for a butterscotch beer?

To read Triangle of Relevancy Part 1 – head over to this blog – click here.

Harry Potter sells 15 million copies

Harry Potter sells 15 million copies...

It's numbers to make your head spin – with reports that the new Harry Potter book sold over 15 million copies over the weekend – whilst others quote claims that one in 4 (or was that 14) households in the UK had a copy delivered and WH Smith claiming they were selling 15 copies every second on Friday evening.

Its when you read statistics of such magnitude that whether you're a fan or not, you can't help but be impressed by.

Several colleagues in the Price Engines office got their copies over the weekend and had stayed up all night to finish the last instalment in the novel's series.

All agreed it was an excellent read and without giving too much away, one colleague summarised it by saying it was apparent that JK Rowling had intended the book to finish 2 chapters earlier. He felt that the extra two chapters were added to allow the film franchise to possibly continue.

Of course yours truly is hoping to get a copy for his birthday later this week so colleagues are keeping pretty tight-lipped about who dies etc.

Price Engines, an online quoting system for Muggles is able to boast some pretty wizard statistics itself.

For example, Home Improvement Quotes provides home-owners with free, impartial advice on home improvement projects, as well as a nationwide directory of recommended companies – from local tradesmen to national organisations.
 
We deliver instant quotes to over 3,000 people every week through our ‘Quoter’ web sites which include Window Quoter, Paving Quoter and Kitchen Quoter.
 
Since its formation in 2000, Home Improvement Quotes has provided over 1,700,000 quotes for projects totalling £1.4 billion. The service was developed by Price Engines, the leading UK provider of targeted, qualified intelligence in the home improvements industries.
 
For more information, please visit www.homeimprovementquotes.co.uk